Redesign

BBC Weather

Redesigning one of BBC's most used properties

Context

Moving from BBC Childrens to Weather was a leap. At Childrens, I was comfortable, I knew the customer, and I was able to move quickly, based on my experience and knowledge. However, I needed to challenge myself in order to progress as a designer.

Leading the redesign of BBC Weather threw me completely out of my comfort zone. As the sole designer, I needed to gather empathy for a whole new customer type—a wide range of customers, in fact. I had to learn, understand, and communicate, the vast arrays of data inherent in weather and tailor them to the various archetypes I was designing for.

Data

36

Content objects

5

Principles

18

Themed templates

1

Style guide

Principles

Providing you with a clear and relevant weather forecast, where and when you want it, is what we’re all about.

We strive to give you the most accurate forecast we can, as soon as it is available.

We will be honest with you. Sometimes we get it wrong!

We want you to enjoy the experience; however you get your forecast.

We will put you at the centre of everything we do, and therefore value and welcome your contribution.

Approach

Working in a small, multi-disciplinary team, we worked together to produce innovative interface solutions, solving the problems inherent in dealing with complex data. We validated experiences through research, delivering a cohesive and consistent product with a detailed style guide.

We recruited a panel of customers, ranging from a work-at-home-parent, who simply wanted to know if they needed an umbrella for the day, to a pilot—wanting to understand if it was safe for them to fly. Rigorous testing produced an experience that catered for all.

Integrating ad units

Style guide

With a new content managment system being used, a detailed style guide was required to ensure consistency in feature additions.

You can find the style guide here.