Case study

NBA app redesign

Medium article

Context

As a daily user of the NBA app, for games-on-the-go and stats, I found my experience to be more frustrating than delightful. Rather than go the easy route of criticizing it or doing a teardown of the product, I wanted to apply my design process and consider a system to create a consistent and predictable experience that would bring cohesion to the experience and allow for a scalable ecosystem.

Read my Medium article or scour the process I followed.

© Dan Shallcross 2021